How are Business Names Used in Australia?

A business name is the name under which you operate your business. In Australia, business names must be registered with the Australian Business Register (ABR) unless you are trading under your personal name. Registering a business name gives your business a unique identity and helps differentiate it from others.

Why Register a Business Name?

Registering a business name is essential for establishing your brand, attracting customers, and legally operating your business. A business name is required for activities such as issuing invoices, applying for government grants, and advertising your products or services.

When is a Business Name Not Required?

If you are operating your business under your personal name (e.g., "John Smith"), you may not need to register a business name. However, if you use a name that is different from your legal name (e.g., "John’s Plumbing Services"), registration is required.

Example:

Sarah runs a cake-baking business from her home. If she operates under her personal name, "Sarah Johnson," she may not need to register a business name. However, if she chooses to market her business as "Sarah’s Sweet Creations," she will need to register that name.

How to Register a Business Name

Registering a business name is a simple process that can be done online via the Australian Business Register. You will need to have an Australian Business Number (ABN) before registering a business name.

Renewing a Business Name

Business names must be renewed every 1 or 3 years, depending on your registration period. Failing to renew your business name can result in its cancellation, and another business may register it.

Using a Business Name Across Australia

Once registered, a business name can be used across Australia. However, it is important to note that registering a business name does not give you exclusive rights to the name. If you want exclusive rights to a name, you may need to register it as a trademark through IP Australia.

Example:

Sarah registers her business name, "Sarah’s Sweet Creations," in Australia. However, another business in a different state could potentially register a similar name if Sarah has not trademarked it. By registering her business name as a trademark, Sarah can ensure exclusive rights to use the name for her products.

To learn more about setting up your business, visit our pages on ABNs and ACNs and business types.